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>> Exam SAP C-C4H22-2411 Vce <<
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NEW QUESTION # 14
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.
Answer: A,D
Explanation:
To personalize with a fallback in SAP Emarsys:
* Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.
* Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.
first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
* Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
* Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal -
"Personalization" (https://help.emarsys.com/).
NEW QUESTION # 15
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?
Answer: C
Explanation:
To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:
* Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.
* Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.
* Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.
* Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/).
NEW QUESTION # 16
Which of the following statements apply when using Google Product Feed (GPF)?
Answer: C
Explanation:
Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:
* Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.
* Option A:Incorrect. There's no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.
* Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.
* Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it's more aligned with Google's custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/).
NEW QUESTION # 17
You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?
Answer: C
Explanation:
To exclude a brand from recommendations in SAP Emarsys:
* Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.
* Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.
* Option B:Incorrect. Including XELOR would promote it, not exclude it.
* Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.
The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.
References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 18
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?
Answer: D
Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).
NEW QUESTION # 19
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